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MV Pro Audio Sales Expansion Serves Up Intercontinental
Banquet of Music Technology Delights
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June 12, 2008, Santa Barbara, CA: Adding credence to the time-honored musician’s adage that “a paying gig is good, but a paying gig with food is great,” MV Pro Audio today announced the addition of three new independent sales firms to the MVPA team. “A number of worthy candidates were drawn to us by the innovative, top-selling product lines we distribute,” explained MVPA’s executive vice president Dino Virella. “But it was our trademark blend of music technology and haute cuisine that really got their juices flowing.” |
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Leading the charge in the southwestern states is EvoTech Audio, headed by music software expert Laura Escudé–composer, musician, product ace, and leader of the Los Angeles Ableton Users Group. “I love synths, and I love music software,” noted Escudé. “But for me, the clincher was the Vietnamese spring rolls. Blofeld, Keymap, and lightly steamed shrimp with a delicate peanut sauce. Could anything be more sublime?” |
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The eastern states will be handled by sales veteran Neil Zeising, whose Group 55 Technology Consulting is synonymous with trend-setting music products. “I go way back with Dino, but even further back with New York pizza. MVPA promised me a pepperoni-based incentive plan…how could I possibly resist? |
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Further to the north, Toronto-based Jeff Shorthouse and Professional Audio Sales Solutions will be covering eastern Canada. Shorthouse, whose long tenure as technology purchaser for Canadian retail giant Long and McQuade made him the perfect choice for the region, |
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explained that he was hired with one major condition: “I had to sign a waiver: No bison steaks anytime, anywhere, or I’d soon be making sales calls in the outer Yukon.” |
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MVPA president Michael Marans tried to put a softer edge on the seemingly harsh edict. “We’re not totally unreasonable. Jeff can still have all the elk burgers and Montreal smoked meats he can handle.”
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The trio will be actively promoting Waldorf and Redmatica products in their respective territories, conducting sales trainings and public seminars, and providing ongoing service to the MVPA dealer network. Added Virella, “These people are at the top of their game, and we’re absolutely thrilled to have them on board. Our products will have the finest representation available…and no doubt we’re in for some lively dinner conversation, too.” |
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