| |
|
Marans/Virella Launch High Technology
Audio Products Distribution Company
Santa Barbara, California: Industry veterans Michael Marans and Dino Virella have announced the formation of a distribution company dedicated to the sales and marketing of advanced music and audio products. Aptly named MV Pro Audio, LLC, the venture capitalizes on the duo's combined 60+ years of experience in the MI, pro audio, and computer industries. The company is concentrating its efforts on the U.S., Canadian, and Latin American markets.
Marans and Virella began their respective careers in music retail, later meeting when they both worked at E-mu Systems in the mid-late 80s—arguably the company's most prolific period. From there, Marans went on to become Technical Editor of Keyboard magazine and a partner at Event Electronics. Virella has held domestic and international sales and marketing positions at respected manufacturers such as AKAI Professional, Digidesign, Focusrite, Universal Audio, and AKG Acoustics.
“I've always had the utmost admiration for Dino's uncanny ability to find the best restaurants in town,” noted Marans, as he savored another bite of lightly braised filet of trout in beurre blanc sauce. “And the fact that his pro audio sales chops are unsurpassed is a real plus. Hey Dino, pass the butter, would ya?”
Virella was equally enthusiastic. “Since our days at E-mu Systems I have always respected Michael's technical expertise and his passion for rich desserts. Together we'll be bringing innovative technologies to market that do not fall into the ‘commodity’ category. And in doing that, we'll create a unique and extremely positive experience for our dealer network, their customers, and assorted maitre d's around the globe. Hey Michael, is there any more bread?”
MV Pro Audio debuted at the NAMM show in Anaheim, California, in January 2008, where they showcased the highly-anticipated new Blofeld desktop synthesizer from legendary synth manufacturer Waldorf Music along with the full complement of breakthrough music software products from Redmatica. The latter included Keymap 1.5, an advanced sample instrument editor that recently received the coveted 2008 Editor's Choice Award from Electronic Musician magazine.
|
|
|
|
